It was just four years ago that Cadillac made the decision to base its headquarters out of lavish New York City. The brand apparently missed its original base in Michigan, however. Cadillac recently announced that its headquarters will return to Detroit. The change won’t be immediate, though. Cadillac’s SoHo lease won’t be up until 2025, so the brand will maintain a presence in the Big Apple until then.
There are a number of reasons why Cadillac is heading back to Detroit. Cadillac’s original reason for moving to New York was to establish a luxurious brand presence separately from the rest of General Motors. It seemed like a good idea at the time, but following the departure of CEO Johan de Nysschen, Cadillac reps decided that heading back to Detroit to regroup and plan was a wise business strategy. There’s also less vehicle ownership and office space in New York City, and Cadillac has continued to rely on workers and factories located in Detroit for production.
Cadillac’s leaders have expressed a desire to “be closer to GM’s design and engineering hub in suburban Detroit.” The new Cadillac headquarters will be a smart move for a company looking to consolidate its employees and operations.
Contact us at Richard Karr Motors Cadillac for more information on the brand’s relocation to Detroit.